In the coming weeks, millions of us will make New Year’s resolutions, and almost all of them will fail. It’s the not-so-hidden secret about our annual rite of resolution making.
A powerful new PSA – watch it below – forces us to ask whether we’re setting the wrong goals.
The PSA presents a simple question – What will your last 10 years look like? – then shows us two scenarios for how one man’s life could look during his final 10 years, split across the screen’s two halves.
In one scenario, the man is active, jovial, healthy.
In the other, he’s bedridden, lonely, sick.
It’s a powerful reframing of goal-setting, and timely, too. Rather than strive to lose 10 pounds, as so many of us do – just look at Twitter – we should strive to add 10 years. Happy, healthy, fulfilled years.
That’s not a New Year’s resolution. It’s a life resolution. And it’s exactly the kind of thing we built TwoGrand to support.