At TwoGrand, we’re not big fans of newsletters.
Calling something a “newsletter” implies a somewhat static nature. You think of routine. And thus, most people ignore newsletters.
That said, email is still a great way to engage and delight people, not to mention a solid channel for feedback. Weekly emails do make sense.
But newsletter? No. We decided to call TwoGrand’s version the “Email of Awesomeness.” And therein lies our commitment: Make it awesome enough to open each week.
Here’s this week’s installment.